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Real Estate Virtual Assistant

CRM Cleanup for a Real Estate Team

Cleaned 1,200 messy contacts and built a follow-up system that raised replies from 8% to 21%.

A real estate team in Australia had 1,200 contacts in their CRM, but many were duplicates or had missing phone numbers, so good leads were going cold.

What I did

  • Merged 340 duplicate contacts and filled in missing names and numbers
  • Tagged every contact by stage: New lead, Interested, Viewing booked, Closed
  • Created a weekly follow-up task list for each agent
  • Wrote 5 short follow-up templates they could send in one click

Result: replies went from 8% to 21% in two months, and the team booked 18 more viewings than the quarter before.

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